As I’ve been working through and applying my 9 Principles behind an Effective Landing Page, I’ve been experimenting with different ways to “show” what Braintrust and Tout does. So far, I’ve found about 3 ways to effectively show people what your app does, and 1 that I’m absolutely in love with.
There is the “show the app in all its glory, and point to stuff and explain what is going on without getting in the way”
Then, there is the “show the app in all its glory, but don’t count on people moving their eyes back and forth AND reading so put it the explanations on top of the app” way
While this worked pretty well, I never liked the messyness this introduced. And then, I saw Panic’s amazing solution to this problem.
So far, I love this one the best. It has these emitting red dots around interesting areas. The red dots emmit a red halo and basically call out “hover over meeee!!” and when you do, the explanation appears gracefully.