Comments on: A great product isn’t enough. Why your startup needs a STORY

By: Sahil

Sahil — Fri, 26 Mar 2010 19:16:46 +0000

Have you been reading “All marketers are Liars” By Seth Godin?

By: startupbug.com

startupbug.com — Tue, 23 Mar 2010 10:24:33 +0000

A great product isn’t enough. Why your startup needs a STORY...

Now, there are literaly HUNDREDS of wine bars in the city, many highly rated on Yelp. The Immigrant was not even within the vicinity of where we were and yet, that was still everyone’s place of choice. Why? Because I had a story to tell them about this...

By: links for 2010-03-22 « Blarney Fellow

links for 2010-03-22 « Blarney Fellow — Tue, 23 Mar 2010 01:33:20 +0000

[...] A great product isn’t enough. Why your startup needs a STORY | Tawheed Kader (TK) (tags: storytelling presuation presentations startup brezmejnik) [...]

By: Tawheed

Tawheed — Tue, 23 Mar 2010 01:32:25 +0000

@James - The product helps create the story, but you (the creator of the product) sometimes need to help define the story for people. By and large, people suck at creating a story for themselves, unless you've got something really unique (1 in a million) and a great story gets written for it on its own.

@Charles - the product was wine, wine you can get anywhere, in any wine bar. The service was the story, it wasn't just a great waiter, it was the type of service you'd get from someone that owns the business, someone that truly cares.

@Steven - high five.

By: iPad Links: Monday, March 22, 2010 « Mike Cane's iPad Test

iPad Links: Monday, March 22, 2010 « Mike Cane's iPad Test — Mon, 22 Mar 2010 23:13:24 +0000

[...] childhood surprise: How To Say It? Why Start-ups Fail at Marketing — and Possible Solutions A great product isn’t enough. Why your startup needs a STORY First Seven Questions How we increased the conversion rate of Voices.com by over [...]

By: Steven Kovar

Steven Kovar — Mon, 22 Mar 2010 18:04:25 +0000

No offense James and Charles, but customer service and story are HUGE. You can hide behind your screen if your app is good enough, but your brand will do so much better if there is a face and a cool story behind it. The equity that builds is what will keep you relevant long after your app bites the dust.

I bet if Jason opened a second wine bar or even a new restaurant and told TK about it, he would be more than willing to try it out.

By: Charles

Charles — Mon, 22 Mar 2010 15:08:28 +0000

“Its run by these two guys that run it like they OWN the place”? That’s it? It sounds like you made the extra effort because of the product/service, because the story is not compelling at all. And if you use TwitPic because of the story, then I’m afraid you’re the only one.

By: James

James — Mon, 22 Mar 2010 15:01:54 +0000

I disagree here. The product and the personality should be one and the same. The story is from you as a user who was influenced by the product/personality. Had the product not been good you would have had no story and wouldn’t have brought your friends to the wine bar.