TK’s Weblog

pursue the impossible // become unstoppable
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I’m TK, the Founder and CEO of ToutApp. In this blog, I write about my lessons learned in building a venture backed SaaS company, yearly reflections and core principles.

I believe in constantly growing. I’ve also written about how to adopt a growth mindset, the importance of showing up, and being a contrarian. Be sure to also read: What Not to Do in Life.

Bumbling

ToutApp started as a small project.

Principles

Through my yearly reflections, I always derive core principles.

  • Connector.

    2010

    I quit my job. Shipped 2 products. Launched a Services business with clients. Now what!? Read more...

  • Connector.

    2011

    I talk through how I decided to focus on Tout as a real company, raise our first round and build a team. Read more...

  • Connector.

    2012

    This year was about figuring out our target market, rebuild our team, and continue to increase revenues. Read more...

Starting

After product market fit, we started selling with salespeople.

Principles

Through my yearly reflections, I always derive core principles.

  • Connector.

    2013

    In 2013, I talked about what happens to a SaaS business once you’ve managed to survive for 3 years and how a ton of things start to come together. Read more...

Scaling

Raising VC after product market fit, a defined sales process and $1M ARR

Principles

Through my yearly reflections, I always derive core principles.

  • Connector.

    2014 & 2015

    Through 2014 and 2015, I switched to being a true CEO of a venture backed company as we raised our Series A and Series B. Here are my reflections from those two critical years and lessons learned. Read more...

On Starting Entrepreneurship

Before I started ToutApp, I had a steady six-figure job at the largest Hedge Fund in the world.
Here’s how I made a principled decision to quit my job and start my own company.

Should you bootstrap or raise capital from investors?
Here’s how I made the decision to raise an angel round.

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